REIMA AirConcept is a middle class international active company, which devoted itself completely to the world of scents. We offer nearly "all around the scent". Our main activity is the sale of scents and fragrancing systems for commercial using. We also create scents on our own label and offer individual scent-concepts for companies. In a time where competition always gets harder, a new marketing segment is necessary. Many scientific studies have discovered that not only sense like seeing and hearing decide our perception. Furthermore, the scent around us defines our well-being. If everything is done on the visual and acoustic field to provide your customers and clients an agreeable stay, you just need the right scent.
The idea to sale scents and fragrancing systems for commercial use was based on an article in a marketing magazine to "Scent marketing in the USA and Japan". Due to the fact that aroma-marketing was nearly unknown in Germany, Mr. Jens E. Reißmann founded the company REIMA - Duftmarketing in 1998 after intensive studies about scent. He began in a too small office in his house and soon the coffee kitchen became a stockroom and a laboratory. If he had lived for rent, he would have been kicked out for sure, because every day or hourly it smelt differently in the stairwell. In the first time, everybody got included to judge new scent creations and appliances. Even the postal woman was asked.
A lot happened since this time. In July 2000, our company got the membership in the register of companies and the company was renamed in REIMA AirConcept. Of course, the office was too small, so the management and the sale were outsourced and new employees were hired. In addition, the appliance and scent range increased and got better.
Some of our scent developments are fixed components of our range under the brand names reimarom® , reimair® and reimador® and they got a very positive response in public and media. The participation in the worlds biggest international specialist fair for hotel business and gastronomy "hogatec" 2000 and the participation in the Global Retail Trade Fair "EuroShop" 2002 in Düsseldorf was very successful for REIMA AirConcept. We were able to make concrete agreements with notable companies, which were very interested in our first time presented innovations. In 2002 special attention attracted also the development and the introduction of a "New Car Scent" with smell absorber for used cars. Our company was successful in announcements domestic and abroad. Also we were nominated for the award "Founder of 2001" and the "Marketing-award Eastgermany 2001". However, this "fragranced" success never would have been possible without the good cooperation with leading producers of exclusive fragrancing appliances and the experts of notable scent and aroma producers. Another big step in our history of the development was the transformation of the company in a GmbH (Ltd.) to begin 2003. It was necessary to do because the above-average growth of the company in 2002 required an adjustment of the company structure. Quickly our competence and reputation became popular international of course with help of the internet, too. Therefore it was not difficult to find productive and capable sales and trading partners in Poland, Hungary, Slovenia and Russia. Also in Austria, Swiss, Liechtenstein and Spain our products have already been sold very successfully. Now Mr. Reißmann has not enough time to be often in the laboratory. Either he advises companies at their place about scent usage or he makes presentations around the theme of aroma-marketing because of his specialist knowledge he is asked very often in Germany and in foreign countries. With his help also some diplomas got finished successfully. Our company is active in the cultural scene, too. A very important event was the exhibition "Der [im-]perfekte Mensch" in the German health care museum in Dresden. We developed a special scent composition for the campaign "Dream-Island" and sponsored some fragrancing appliances. Furthermore we create a scent-concept for a stage play, where all senses of the audience should be activated. updated on